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AuthorEva

Have you been told you need to grow thicker skin? Maybe you’re an empath!

Shine like the whole universe is yours

Empaths are emotional sponges who absorb both the stress and the joy from the world around them.

To really thrive as an empath (not just survive), I think it’s critical to learn how to not take on the energy, stress and moods of other people.

To an empath, the world can often seem coarse, heartless and disdainful of sensitivity. I know I’ve been told time and again that I need to be less sensitive if I want to succeed in life.

But I say that there is nothing wrong with being sensitive. Being sensitive to the world around you isn’t a weakness that needs to be stamped out.

I think empathy is the very thing about you that is most right in the world. Rather than “growing thicker skin”, I believe it’s more important for you to learn skills to help you cope with a highly sensitive nervous system.

When you learn to understand your specific needs as an empath, you’ll be able to truly connect with yourself (and others), be your authentic self and shine as an empath.

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Copywriters are only good for writing sales copy. Right?

What does a copywriter do?

There seems to be a lot of confusion about what a copywriter really does. Sometimes, I find it damn near impossible to explain what it is that my job as a copywriter really is.

In a market that exists in parallel – both online and offline – I think copywriters are especially under-utilised, typically used for writing sales copy that is as interesting as watching paint dry.

A good copywriter can almost work magic just with words. A good copywriter will pull a thread from the essence of the brand to the heart of a potential customer and give that baby a pulse, make a genuine connection, create a true fan.

But if we’re so good at communicating, why aren’t our talents put to better use than copy-pasting text from the legal department to the website?

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Hey, I remember you!

Like boobs, women are better when they're real

They say knowing a person is like music. What attracts us to them is their melody and as we get to know them better, we learn the lyrics.

Now, this is where it gets tricky because a lot of my favourite music is often without lyrics!

Deep house, electronica and classical is the kind of music that washes over me like an ocean and sets my soul on fire, sparks a cosmic dance in my very being. Back in dance school, I used to willingly drown myself in this type of music in class, letting my soul float off on the tunes like a kite.

The kind of music I happen to like is very sparse on words or the words are limited and repetitive. Or they’re those songs where the lyrics aren’t very clear, so you spend a long time singing them wrong, until one day you look them up and discover that not only have you been getting them belting-at-the-top-of-your-lungs-wrong, the real lyrics make very little sense without more context (so you go back to singing them your way).

My point is: what lyrics you’ll hear as we become the best of friends is really anyone’s guess!

So, what about you? What kind of music makes up the original soundtrack to your life?

Hit pause on life with me for a bit and let’s get to know each other better!

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The smarter way to deal with a crying child

The funny thing about kids is that they're the reason we lose our shit and the reason we keep it together.

Parenting is a lot like the bar scene; everyone’s yelling, everything is sticky, the same music plays over and over again and once in a while somebody pukes. There’s also a lot more yelling at people from the bathroom than I ever imagined.

Parenting was a lot easier when I was raising my non-existent kids hypothetically. Back then I didn’t know that I could ruin someone’s day by asking them to put pants on.

The standard toddler to-do list goes something like this:
1) Ask for waffle
2) Refuse offered waffle
3) Ask why your waffle was taken away
4) Cry because you don’t have your waffle

…and that’s on a good day.

I feel like every time I say “no” my kid hears “ask again, she didn’t understand the question”.

They say women average about 20,000 words a day. My toddler manages that before breakfast. I routinely find myself staring blankly at my husband because I can’t remember what we were talking about after being interrupted 178 times.

Somebody asked me what the hardest thing about parenting is, I said “it’s the kids”. Ever had a job where you had no experience, no training, weren’t allowed to quit and people’s lives depended on you?

I am a strong woman raising a strong child which is why I need a strong drink. One day I’ll be thankful that my kid is strong willed, but that will not be today. Not in this grocery store.

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How your mobile phone is affecting the way you think and behave – 7 TED talks you need to see

The cell phone is the adult's teddy bear

Smartphones have taken over our lives. Like so many Lemmings, they’ve crowded into every nook and cranny and now we can’t go anywhere without them – even to bed.

Studies and surveys have uncovered that people sleep with their phones and wake up during the night to check what the latest haps are. People have even admitted to checking their phones during sex.

How big is the effect of smartphones and constant connectivity on our daily life? On our behaviour? On our brains?

Technology companies know exactly how to use our natural biological functions (drugs) to keep us wanting more – and the more we want, the more they profit.

Are you still caught in the Matrix?

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How to turn your pain into empowerment

Never regret a day in your life.

The thing about success is, that we don’t achieve it despite feeling pain. We achieve it because we experience pain.

Now, I know this sounds like the short end of the stick – it kind of is – but if we spend our lives running away from the pain we’re never going to benefit from it.

Life has a funny way of always coming back at us with the lessons that we didn’t learn the first time around. If you turn a blind eye and a deaf ear, life will double up and hammer at that wall you built with two catapults instead of one.

So, success isn’t defined by how well you avoid painful situations and uncomfortable conversations. It’s defined by what you do after you’ve been through the ringer – and how you take that pain and turn it into an invaluable lesson that will propel you forward in life.

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Transform your work through the relationships you build

Quote by Robert Bader-Powell

Transactional relationships are very good and very useful: they make the world go around. You don’t need to become besties with every supermarket checkout person you meet, you just need them to do their job.

And you won’t build transformational relationships with every person you come across, but if you can do it with the right people you will find that previously unimaginable horizons will open up to you.

You will discover what loyalty and commitment really feel like and how creating those elusive win-win situations is a truly worthy goal. You will marvel at the depth of compassion in someone who genuinely wants the best for you, rather than what looks like a good choice at the moment.

The people with whom you have transformational relationships are the pillars in your life, enabling you to do things you could never achieve alone – both at work and in life.

Learn the difference between transactional and transformational, so that you can cultivate a little bit of transformational into most relationships and recognise a good thing when it comes your way.

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How to declutter your emotional closet (with a little help from F.R.I.E.N.D.S.)

Watch your thoughts quote by Lao Tzu

Just like our regular closet, our emotional closet gets filled up with all sorts of things. And just like we periodically get stung by inspiration to Marie Kondo our way through our clothes, it would do us a world of good to unload some of our emotional baggage every now and again.

The funny thing about emotions though, is that, even though they’re biological markers for us to use along the way – and very useful at that – they can get us stuck.

To avoid getting bogged down in cognitive traps spinning your wheels, you need to take your feelings with a grain of salt.

Hearing what your gut feeling says isn’t always easy and the emotional jungle you have to traverse to get to it can be quite dense. However, I assure you that the journey is well worth it and will free up considerable cognitive resources.

Is today the day you dump some of that stuff you’ve been hauling around since 1992?

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Should you give up on having creative hobbies if you aren’t the creative type?

Why you should have a creative hobby

So, you can’t draw. Or knit. Or go near superglue without gluing at least two fingers together. You can’t decorate a cake to save your life and your violin playing makes the alleycats yowl.

So what? Does that mean that you should give up on having creative hobbies? Of course not!

Creativity is a fundamental part of who you are as a human being – and it doesn’t matter what the end result looks like. That’s something that you tweak with practice.

Without creativity we wouldn’t have started using fire, crafting tools or creating cave art – let alone developed culture and modern society.

Even the greatest masters started somewhere and the first time might have looked or tasted or sounded awful but it felt right.

Have you given up on your own creativity?

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5 tips from a copywriter on writing cover letters that get read instead of trashed

How to Write a Cover Letter

We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.

To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.

Get some of the best advice out there on how to land that dream job in this article.

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