If you want sympathy, look in the dictionary between SHIT and SYPHILIS.
Sympathy drives disconnection because it is drawing a silver lining around someone else’s pain and dismissing their feelings as no big deal.
You easily fall back on sympathy when you’re trying to protect your own heart (especially when you’re an overwhelmed empath), but acting like you don’t have a heart doesn’t make you a very good person.
How you make other people feel about themselves, says a lot about you.
Empathy fuels connection because it is feeling with another’s heart and seeing with another’s eyes.
Empathy is simply listening, holding space, withholding judgement, emotionally connecting and communicating “you’re not alone”.
Empathy is our way back to each other and it is empathy that changes the world for the better.
Empathy is me always willing to step into your shoes. Unless you wear Crocs, then you’re on your own!
There seems to be a lot of confusion about what a copywriter really does. Sometimes, I find it damn near impossible to explain what it is that my job as a copywriter really is.
In a market that exists in parallel – both online and offline – I think copywriters are especially under-utilised, typically used for writing sales copy that is as interesting as watching paint dry.
A good copywriter can almost work magic just with words. A good copywriter will pull a thread from the essence of the brand to the heart of a potential customer and give that baby a pulse, make a genuine connection, create a true fan.
But if we’re so good at communicating, why aren’t our talents put to better use than copy-pasting text from the legal department to the website?
Transactional relationships are very good and very useful: they make the world go around. You don’t need to become besties with every supermarket checkout person you meet, you just need them to do their job.
And you won’t build transformational relationships with every person you come across, but if you can do it with the right people you will find that previously unimaginable horizons will open up to you.
You will discover what loyalty and commitment really feel like and how creating those elusive win-win situations is a truly worthy goal. You will marvel at the depth of compassion in someone who genuinely wants the best for you, rather than what looks like a good choice at the moment.
The people with whom you have transformational relationships are the pillars in your life, enabling you to do things you could never achieve alone – both at work and in life.
Learn the difference between transactional and transformational, so that you can cultivate a little bit of transformational into most relationships and recognise a good thing when it comes your way.
We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.
To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.
Get some of the best advice out there on how to land that dream job in this article.
The value of a brand rises and falls with the quality of its brand communication.
Successful brand communication is embodied by two things: enthusiastic customers and content employees.
Even the strong, big brands need to get their brand communication spot on or have their brand value go down.
When I see good brand communication, I can’t help but marvel – and you don’t need exorbitant budgets to do it well, either. This is a simple hats off to some good brand communication.
Fine, you can jot up the copy for a job and post it, patting yourself on the back for a job well done.
But cupcake, that’s really just wasting your own time and resources because the only thing a poorly written job ad will accomplish is to bring in all the wrong applicants.
A job ad is essentially brand communication and it should represent you as a brand. More importantly, it should garner the attention of those who already are or will become your brand ambassadors.
A good job ad will give you a smaller pool of talent to choose from, but the standard of applicants will be of a higher quality as they will be more likely to be more agreeable with your company.
A good job ad will make it difficult to choose between applicants because they all seem perfect. Wouldn’t that be a nice problem to have?