The value of a brand rises and falls with the quality of its brand communication.
Successful brand communication is embodied by two things: enthusiastic customers and content employees.
Even the strong, big brands need to get their brand communication spot on or have their brand value go down.
When I see good brand communication, I can’t help but marvel – and you don’t need exorbitant budgets to do it well, either. This is a simple hats off to some good brand communication.Continue Reading