Yay! Supporting independent creators matters to you
This means, you don’t want things that…
- fill your home and life with objects designed to fit every home.
- are mass-produced so that everyone can have the exact same stuff.
- get thrown out simply because there’s a new trend in town.
When you want to give your home a little love, upgrade your t-shirt collection or send a thoughtful gift to your BFF as a pick-me-up, you want to do it in a way that is good for your heart, good for the earth and good for your soul.
And you do want to…
- look at a piece and remember the story behind it.
- know that someone created it with love and attention to detail.
- get unique pieces you can’t find in big chains.
- have a direct impact on the livelihood of an intrepid woman working to feed her family.
Reason #1: Choosing to support an independent business is an act of respect
When you buy small you acknowledge the tremendous risk and challenges that are inherent in starting your own business.
Independent businesses are run by people – not by boards, stockholders or algorithms.
I focus on the tiny little details of my work and strive to be the best I can be, instead of on the next market to expand into or the next round of funding to secure.
You get a different kind of care and quality in the products because my work is a reflection of myself.
Small businesses represent the creative consciousness and we contribute tremendously to the unique identities of communities everywhere.
Reason #2: We bring originality into a world that’s becoming increasingly homogenised
It’s in these small businesses where the real innovation happens because that’s where things are moving forward.
We generate the most interesting concepts and new ideas because we have to adapt quickly to survive.
We don’t thrive unless we look after our customers and put out the best we can offer.
By supporting a small business, you’re making innovation possible.
You’re directly putting money into funding great ideas and ventures that can only exist outside of mainstream, corporate chains.
Reason#3: Small businesses feel like home ❤️
An algorithm will never be able to tell you…
- why one baby stroller is better than another one for you and your kid. (I should know, I used to work in a shop selling them.)
- which entrepreneur has a solution that is based on the same personal struggles that you’re going through right now.
- how many hours of learning, testing and failing went into getting this skill, product or design to a point where it’s just right.
The relationships created between customers and the people that work in independent businesses frequently go beyond just purchases – they become like family.
The small businesses are the fabric that holds our communities together, and one of the things I most love about having a business is being, not just in, but of the community that I serve.
You can feel when someone really cares about their fellow humans and when the work is meaningful to them.
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Reason #4: Small businesses are authentic, original and we care
Want a feeling that there’s a person behind it all? Someone who cares more about giving you a quality product or service than taking your hard-earned money?
Then you need to buy small because when you do, you’re helping real people – who you may know personally – do what we do better.
This is where genuine, not-watered-down creativity lives and in favouring us you’re supporting the true reflection of the person behind it.
What could be more fulfilling than being a contributor to the realisation of someone else’s dream?
There’s something special about knowing that someone created this thing to uplift other people – and by choosing that you support everything you love about the world.
Reason #5: A lot of heart and soul goes into starting and running an independent business
By buying small, you’re appreciating our passion for delivering you a piece of our imagination and our courage.
It’s important to support people who put their heart, soul and last pennies into something they believe in.
When you support independent creators there’s a feeling of shared responsibility and ownership because, by that act of buying from us, you are showing that you are invested in our shared community and its future.
Above all, when you buy small, you get authenticity and hustle like you’ll never see from the big chains.
Here’s your opportunity to support a female business
Having a small business has enabled me to be where I love, which is in my studio creating.
And making art is like food for my soul.
With my art, I actually manage to make people happy in a small way by giving them an oasis of joy in their everyday life.
This work is my nine-to-five and I do it to pay bills, buy groceries, pay rent and cover living expenses.
I can’t ask for a better life than being able to make money doing what I love and work from home so that I’m available for my family.
My goal is to inspire you to find your true inner power and cast that soul-shining light of yours on others – go spread some mother-effin’ beauty and empathy in this crude world.
I don’t want you to simply practice your power, I want you to become it! 💪
Thank you for being here. And thank you for being you. ❤️