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Transform your work through the relationships you build

Quote by Robert Bader-Powell

Transactional relationships are very good and very useful: they make the world go around. You don’t need to become besties with every supermarket checkout person you meet, you just need them to do their job.

And you won’t build transformational relationships with every person you come across, but if you can do it with the right people you will find that previously unimaginable horizons will open up to you.

You will discover what loyalty and commitment really feel like and how creating those elusive win-win situations is a truly worthy goal. You will marvel at the depth of compassion in someone who genuinely wants the best for you, rather than what looks like a good choice at the moment.

The people with whom you have transformational relationships are the pillars in your life, enabling you to do things you could never achieve alone – both at work and in life.

Learn the difference between transactional and transformational, so that you can cultivate a little bit of transformational into most relationships and recognise a good thing when it comes your way.

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5 tips from a copywriter on writing cover letters that get read instead of trashed

How to Write a Cover Letter

We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.

To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.

Get some of the best advice out there on how to land that dream job in this article.

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