fbpx

Tagwriting

How to create more headspace in your everyday life with these 4 simple writing exercises

Forget trying to become a writer and just write because it’s one of the best ways to declutter your mind.

Writing on paper (rather than on a computer or tab) forces your brain to really slow down and think – that’s why I prefer printable templates that I can write on myself.

Of course, you can write in any way that is convenient for you – but you should be writing!

This is one of the easiest forms of self-expression that will allow you to gain perspective on your thoughts and feelings.

Especially, when you process things deeply and tend to mull over stuff for a long time, doing these types of simple writing exercises regularly can drastically improve your quality of life.

Continue Reading

Copywriters are only good for writing sales copy. Right?

What does a copywriter do?

There seems to be a lot of confusion about what a copywriter really does. Sometimes, I find it damn near impossible to explain what it is that my job as a copywriter really is.

In a market that exists in parallel – both online and offline – I think copywriters are especially under-utilised, typically used for writing sales copy that is as interesting as watching paint dry.

A good copywriter can almost work magic just with words. A good copywriter will pull a thread from the essence of the brand to the heart of a potential customer and give that baby a pulse, make a genuine connection, create a true fan.

But if we’re so good at communicating, why aren’t our talents put to better use than copy-pasting text from the legal department to the website?

Continue Reading

5 tips from a copywriter on writing cover letters that get read instead of trashed

How to Write a Cover Letter

We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.

To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.

Get some of the best advice out there on how to land that dream job in this article.

Continue Reading