There seems to be a lot of confusion about what a copywriter really does. Sometimes, I find it damn near impossible to explain what it is that my job as a copywriter really is.
In a market that exists in parallel – both online and offline – I think copywriters are especially under-utilised, typically used for writing sales copy that is as interesting as watching paint dry.
A good copywriter can almost work magic just with words. A good copywriter will pull a thread from the essence of the brand to the heart of a potential customer and give that baby a pulse, make a genuine connection, create a true fan.
But if we’re so good at communicating, why aren’t our talents put to better use than copy-pasting text from the legal department to the website?
We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.
To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.
Get some of the best advice out there on how to land that dream job in this article.
The value of a brand rises and falls with the quality of its brand communication.
Successful brand communication is embodied by two things: enthusiastic customers and content employees.
Even the strong, big brands need to get their brand communication spot on or have their brand value go down.
When I see good brand communication, I can’t help but marvel – and you don’t need exorbitant budgets to do it well, either. This is a simple hats off to some good brand communication.
Fine, you can jot up the copy for a job and post it, patting yourself on the back for a job well done.
But cupcake, that’s really just wasting your own time and resources because the only thing a poorly written job ad will accomplish is to bring in all the wrong applicants.
A job ad is essentially brand communication and it should represent you as a brand. More importantly, it should garner the attention of those who already are or will become your brand ambassadors.
A good job ad will give you a smaller pool of talent to choose from, but the standard of applicants will be of a higher quality as they will be more likely to be more agreeable with your company.
A good job ad will make it difficult to choose between applicants because they all seem perfect. Wouldn’t that be a nice problem to have?
Also known as “Why I Can’t Hold Down a Regular-Folk Full-Time Job”.