Fine, you can jot up the copy for a job and post it, patting yourself on the back for a job well done. But really that’s just wasting your own time and resources. Because the only thing a poorly written job ad will accomplish is to bring in all the wrong applicants. A job ad is essentially brand communication and it should represent your (or your company’s) brand. More importantly, it should garner the attention of those who already are […]
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