If you want to hire the right people, you have to write remarkable job ads that bring you the best candidates

Write better job ads if you want to get better candidates

Fine, you can jot up the copy for a job and post it, patting yourself on the back for a job well done. But really that’s just wasting your own time and resources. Because the only thing a poorly written job ad will accomplish is to bring in all the wrong applicants. A job ad is essentially brand communication and it should represent your (or your company’s) brand. More importantly, it should garner the attention of those who already are […]

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