There seems to be a lot of confusion about what a copywriter really does. Sometimes, I find it damn near impossible to explain what it is that my job as a copywriter really is.
In a market that exists in parallel – both online and offline – I think copywriters are especially under-utilised, typically used for writing sales copy that is as interesting as watching paint dry.
A good copywriter can almost work magic just with words. A good copywriter will pull a thread from the essence of the brand to the heart of a potential customer and give that baby a pulse, make a genuine connection, create a true fan.
But if we’re so good at communicating, why aren’t our talents put to better use than copy-pasting text from the legal department to the website?
Parenting is a lot like the bar scene; everyone’s yelling, everything is sticky, the same music plays over and over again and once in a while somebody pukes. There’s also a lot more yelling at people from the bathroom than I ever imagined.
Parenting was a lot easier when I was raising my non-existent kids hypothetically. Back then I didn’t know that I could ruin someone’s day by asking them to put pants on.
The standard toddler to-do list goes something like this:
1) Ask for waffle
2) Refuse offered waffle
3) Ask why your waffle was taken away
4) Cry because you don’t have your waffle
…and that’s on a good day.
I feel like every time I say “no” my kid hears “ask again, she didn’t understand the question”.
They say women average about 20,000 words a day. My toddler manages that before breakfast. I routinely find myself staring blankly at my husband because I can’t remember what we were talking about after being interrupted 178 times.
Somebody asked me what the hardest thing about parenting is, I said “it’s the kids”. Ever had a job where you had no experience, no training, weren’t allowed to quit and people’s lives depended on you?
I am a strong woman raising a strong child which is why I need a strong drink. One day I’ll be thankful that my kid is strong willed, but that will not be today. Not in this grocery store.
We used to live in communitites where we’d spend most of our lives with familiar people. Since we started moving to the cities, we’re faced with the challenge of convincing people we’ve never met to take a chance on us and give us a job.
To make that happen, you want to make sure that people remember you. One of the cardinal rules of good copywriting is to be a part of the conversation before you actually come face to face with a potential employer. You can only be memorable, if you make your communication memorable.
Get some of the best advice out there on how to land that dream job in this article.